Building Boiler Boss from the ground up is the right move, but a new name means restarting the lead pipeline. Word of mouth is valuable, but it's not a predictable lever you can pull when you want to scale.

Enquiries from your CPHG contacts are high-quality, but they are finite. To hit consistent volume, you need Paid Ads.

However, more leads create a new risk: Response Time. Homeowners in an emergency won't wait. If you're on the tools and can't reply within 60 seconds, they move to the next engineer.

THE REVENUE LEAK

Most leads are lost not because of price, but because of speed to lead.

The Business Growth System plugs this leak entirely by automating the first touch.

THE SYSTEM

The Business Growth System acts as your virtual partner, handling the "office work" while you're on the tools.

• Immediate Engagement: Auto-replies across SMS, WhatsApp, and Facebook within 60 seconds.
• Unified Command Centre: No more hunting through messages. Everything lands in one screen.
• Automated Nurture: If a lead goes quiet, the system follows up for you—automatically.
• Reputation Loop: Review requests are sent the moment a job is completed, building your Google standing on autopilot.

HIGH-CONVERSION ASSET

Most trade websites are digital brochures. Yours will be a Lead Generation Machine.

Included at no extra cost (Standalone Value: £2,500).

• Mobile-First: Built for homeowners browsing on their phone in the middle of a boiler crisis.
• Conversion Hooks: Live chat, click-to-call, and smart forms integrated directly into your system.
• SEO Foundation: Local search optimization to ensure Boiler Boss is found in your key service areas.

PAID ADS STRATEGY

We manage your Facebook and Instagram campaigns to ensure your phone never stops ringing.

• Month 1: Learning. We test copy, creative, and targeting to find your most profitable lead source.
• Month 2+: Scale. We double down on winners to lower your Cost Per Lead (CPL).
• Total Control: You own the ad account. You set the budget. We just make it perform.

Repeat Bookings

Gas safety renewals happen annually. The system re-books 80% of your existing clients automatically.

Referrals

Fast service + high reviews = more word of mouth. Adds ~20% to your volume at zero cost.

Extra Work

A boiler repair visit often surfaces additional repairs. The system track and manages these follow-ups.

CPHG Reactivation

Targeted campaigns to your existing contact list to introduce "Boiler Boss" and win immediate work.

• 1 Phase 1: Foundation (Day 1-3)
  We configure your Business Growth System, connect your communication channels, and set up your unified inbox.
• 2 Phase 2: Digital Asset (Day 4-7)
  Your new high-conversion website is built and integrated. We perform final testing on all lead-capture mechanisms.
• 3 Phase 3: Launch (Week 2)
  Ads go live. Leas begin flowing. The automation engine starts handling your first touch on day one.