Growth Proposal:
Boiler Boss
Prepared for Chris
April 6, 2026
Here's everything we talked about, Chris. Take a read through and when you're ready, we can get started.
THE PROBLEM
You are building Boiler Boss from the ground up. The rebrand is the right move, but a new name means starting the pipeline again. Currently, relying on word of mouth from CPHG is inconsistent and difficult to scale predictably. Some weeks are full, others are not.
Facebook ads can create the consistency you need, putting Boiler Boss in front of local homeowners exactly when they need a repair or safety check. However, more leads create a new challenge: speed-to-lead. If a homeowner doesn't get a reply within minutes, they move on to the next engineer while you're busy on-site.
Our system solves both: it generates a steady stream of pre-qualified enquiries and handles the immediate response so you don't lose jobs while you're working.
THE SOLUTION
The Business Growth System manages the essential back-and-forth while you are on the tools.
- Instant first response: Every enquiry gets a professional reply within 60 seconds, capturing key details before you even see the message.
- Pre-qualifies leads: The system asks the right questions and manages the initial conversation, keeping everything in one place.
- Automated follow-ups: If a lead goes quiet, the system gently nudges them so nothing slips through the cracks.
- You confirm bookings: The system handles the heavy lifting, and you simply confirm the final booking or next steps in your calendar.
This allows a new brand to build credibility quickly. You aren't just waiting for word of mouth; you're running a professional system that builds your Google reputation automatically with every job completed.
WHATS INCLUDED
Your New Website
Before anything else, you are getting a brand new website. Not a template, not a quick build. A professionally designed, lead-optimised site built specifically for boiler repairs and gas safety in your area.
Most trade websites are built to look good. This one is built to convert visitors into enquiries. It has the right entry points built in: enquiry forms, live chat, click-to-call, all connected to the system.
Website build is included as part of getting the full system working properly. There’s no separate upfront website build fee.
Core Subscription (£297/month)
- One inbox: All enquiries from WhatsApp, Facebook, and email land in one place.
- Instant response: Customers get a reply immediately, even if you are mid-job or it's after hours.
- Automated follow-ups: The system handles the "chasing" for you if someone goes quiet.
- Booking flow: Captures details and pre-qualifies so you can confirm jobs with minimal back-and-forth.
- Automatic review requests: Builds your Google reputation automatically after every job.
- Mobile command centre: Manage your entire business pipeline from a single screen on your phone.
- Full setup: We build and configure everything for Boiler Boss; you don't need to touch the tech.
Facebook and Instagram Ads Management (£200/month)
We write the ads, manage the campaign, test what works, and show you the results each month. You focus on the jobs. We focus on filling your pipeline.
What to Expect from Your Facebook Campaign
Your ad budget is entirely in your hands (typically £10–£30 per day). This is paid directly to Facebook. Once running, we typically see a cost per lead (CPL) of £6–£12. Detailed performance scenarios can be viewed on the ROI Scenarios page.
Figures are estimates, not guarantees. Early performance can vary while campaigns optimise (typically 4–8 weeks).
PRICING
| What | Monthly Cost |
|---|---|
| Business Growth System | £297 |
| Facebook and Instagram Ads Management | £200 |
| Total | £497/month |
| CRM Usage & Communication Charges (estimate) | £25-£45/month |
*Excludes Facebook Advertising Ad Spend (paid directly to Meta).
Your new website - included in setup.
CRM Usage & Communication Charges (Pay-As-You-Go): This covers the real-time costs of your communication and automation tools, including SMS notifications, email delivery, and phone system connectivity. It also powers the AI-driven response engine that qualifies leads 24/7. These charges are based on actual volume, ensuring you only pay for the leads and conversations your system handles while you are on-site.
What to Expect: Most active clients see a variable cost of approximately £25–£45 per month, though this depends entirely on your enquiry volume and how many automated sequences are triggered.
No setup fee. No contract. Cancel whenever. Ad spend is separate and paid directly to Facebook.
WHAT HAPPENS NEXT
- We build it: We set up your full system (2-3 days) and new website (3-5 days), configured specifically for Boiler Boss and your local area. You do not need to do anything.
- You check it: We walk you through everything before it goes live. You can ask for changes.
- You go live: Your website goes live and your ads start running once you are happy. From that point, every new lead is being handled automatically.
ONE LAST THING
You are building Boiler Boss from the ground up, and the brand is only as strong as the pipeline behind it. This gives you a reliable flow of new enquiries and a system that handles them without you being glued to your phone.
Any questions? Let’s get together and discuss.