Frequently Asked Questions

Short, direct answers to the most common questions about the Boiler Boss growth system.


What counts as a lead?

A lead is anyone who interacts with your ads or website and provides their contact details (name, phone, or email) to request a service, repair, or quote.

What happens if leads are poor quality?

The system pre-qualifies leads by asking specific questions. We also monitor your campaign weekly and adjust the targeting or ad copy if we see a trend of low-quality enquiries.

How quickly can we pause or adjust ads?

You can adjust your budget or pause your ads at any time with 24 hours' notice. This gives you full control over the volume of work coming in.

Do you confirm bookings or does the system auto-book jobs?

The system captures the details and pre-qualifies the enquiry, but you maintain final control. You confirm the actual booking or next steps, ensuring the job fits your schedule and requirements.

What do I need to do each week?

Your main job is to handle the pre-qualified enquiries that land in your inbox and complete the work. We recommend checking the app once a day to stay on top of new bookings and messages.

Can it handle calls or just messages?

The system is built primarily for messages (Facebook, Web Chat, SMS), as these can be automated 24/7. However, your website will include a clear click-to-call button for customers who prefer to ring you directly.

Does it work with WhatsApp?

Yes. The system can integrate with WhatsApp Business, allowing all your customer conversations to land in the same single inbox.

What happens when someone needs a quote first?

The system identifies these requests and captures the necessary details (e.g., photos or boiler type). It then flags them for you to provide the final quote, reducing the back-and-forth time.

Who owns the website/domain/data if I cancel?

You own your data and your domain. The website is provided as part of the service; if you cancel, you can choose to port the content to a new site or we can provide a static export of the design.

If I cancel, what do I keep?

You keep all the leads and customer data generated during your subscription. You also keep your Google reviews and the reputation built up during the campaign.

How long before results stabilise?

Facebook's algorithm typically needs 4–8 weeks to "learn" and find your best customers. You'll see leads before then, but the cost and quality usually steady out after the first two months.


Any other questions? Let’s get together and discuss.